Build better. Advertise smarter. Scale with confidence.
Calibray combines Shopify development, paid acquisition and Amazon management to help ambitious brands turn more traffic into customers.
Growth rarely breaks in one place.
Ads get blamed for a site problem. The site gets blamed for a tracking problem. Most agencies only see their slice — so the leak moves, and the spend keeps rising.
A conversion-led Shopify build with landing experiences matched to each campaign and audience.
Every channel lands on one storefront.
Meta, Google and Amazon create demand. Shopify converts it. Measurement tells us which pound did what. We plan all of it together.
The storefront every channel lands on — designed, built and tuned to convert the traffic you pay for.
Three disciplines. Delivered as one.
Shopify Design & Development
Conversion-led storefronts on Shopify and Shopify Plus. Fast, easy for your team to edit, and designed around how your customers actually buy.
Paid Acquisition — Meta & Google
Profit-led media buying across Meta, Search, Shopping, Performance Max and YouTube — with creative testing built in, not bolted on.
Amazon Ads & Account Management
Full ownership of your Amazon channel — from listings and catalogue health to Sponsored Ads, inventory planning and brand protection.
Accountable, not just active.
We report on contribution margin, new-customer revenue and marketing efficiency — the numbers your board actually reads. If a number moves, a named person at Calibray owns it.
Evidence, not adjectives.
Eco Leaf — SUSTAINABLE TABLEWAREA fast-growing Amazon channel run in-house by one person, with ad spend climbing and margin quietly disappearing.
From diagnosis to compoundinggrowth.
Growth Review
We audit ad accounts, Shopify, analytics and Amazon, then deliver a written diagnosis and priority list.
Calibrate
Fix tracking, agree targets in commercial terms and build a 90-day roadmap with clear owners.
Build & launch
Shopify improvements, campaign restructures and listing optimisation shipped in fortnightly sprints.
Compound
Weekly optimisation, monthly commercial reviews and quarterly strategy with your leadership team.
Built for brands ready to grow — wherever you're starting.
Typically we start by fixing conversion and measurement, then scale Meta and Google with confidence.
Request a Growth Review →They were the first agency to talk to us about margin before ROAS. A year in, our ads, Shopify and Amazon finally behave like one business.
“Calibray took over our Amazon account end to end. We stopped firefighting Seller Central and started planning.”
“The Growth Review alone was worth it. They found the tracking gap three previous agencies had missed.”
“Senior people, straight answers, and a monthly review my finance director actually looks forward to.”
Questions serious buyers ask.
Brands at every serious stage — from new launches with a budget set aside for their store and ads, to established Shopify and Amazon sellers turning over £20m+.
No. Many partners start with one discipline — often Shopify or paid media — and expand once the numbers justify it. We’ll always plan with the full journey in view.
Fixed monthly retainers scoped to the work, agreed after the Growth Review. Never a percentage of ad spend that rewards spending more.
An initial 90-day engagement to calibrate and prove value, then rolling monthly with 30 days’ notice.
You do. Always. Every account, pixel, asset and line of code sits in your name.
We audit your ads, store, analytics and Amazon account, run a 45-minute working session, then send a written priority list within five working days.
Yes — we work with UK-headquartered brands selling across Europe, the US and beyond.
Find where your growth is leaking.
We take on a limited number of new partners each quarter.